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| THE MBA PROGRAMS |
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| There are several types of MBA programmes. Apart from the standard two-year/ one-year full-time MBA, you can opt for the part time MBA programme, if you already have a job in hand and are seeking higher qualifications. Correspondence MBA degrees are also available. However, the two-year full time MBA programe carries the highest credential in the corporate world.
Students can choose their area of specialisation in the Second Year of the MBA programe. Different institutes offer different specialisation courses. The following are some of the specializations available in the MBA curriculum: |
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| Marketing |
| In this area, you learn about marketing skills and techniques, market structures, international marketing, marketing methods, media for advertising and marketing, sales and distribution, wholesaling, retailing, and marketing strategies. Marketing is one of the most popular as well as the most competitive sectors. Marketing of fast moving consumer goods, marketing of services, durables, marketing consultancies, sales management, and public relation management are some of the areas where you can build a good career.
Though advertising is a subset of marketing, there are some specialised courses available for the same. For eg: Mudra Institute of Communications Ahemdabad,……………………………………………
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| Finance |
| In finance, you study about financial markets, budgeting, and implication of changes in fiscal policies, costing, management accounting, corporate financial management and other similar subjects. You learn the various sources of finance and its effect on business, maintaining the financial health of a company, and the best ways to re-deploy earnings to earn the maximum yield or profit. Areas such as Consumer Banking, Merchant Banking, Non-Banking Finance, and Corporate Finance are some of the lucrative fields you can opt for. |
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Human Resource Development |
| HRD or Personnel Management pertains to management of people. Here, you learn about employee retention, motivation and morale development, employee empowerment, recruitment and selection, performance appraisal, training and development of employees, solving employee grievances and other aspects related to human resource management. Managing harmonious industrial relations also form a part of the HRD curriculum. You also learn about the various laws and relief measures prescribed for harmonious labour relations and industrial peace. |
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Operations / Production |
| Operation management pertains to the system involved in managing work processes within an organisation. Production management deals with managing the conversion of raw material to finished goods. It will encompass subjects like materials management, inventory management, dealing with suppliers, methods for optimizing time and effort in producing the goods, and such other techniques. |
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| Systems Management |
Systems management or information systems management deals with understanding the different networking methods within and outside the organisation. Systems management explores the intermediary channels that connect people and business from one place to another. The biggest component of systems management is information technology and telecommunications. Managing networks within the organisation and across the world is what systems management teaches you.
- International Business:
- Telecommunications:
- Pharma
- Biotechnology
In the case of most management institutes, you have to decide your area of specialisation only after your first year of MBA. So if you are not sure which specialisation to take up, you may decide your area of specialisation after the first year of the MBA programe. |
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